“The Genesis Behind…..”

Just heard one on NPR: “The genesis behind this idea was….” Then the NPR announcer repeated it. For a moment (not memento, as I heard the other day), also on NPR for cryin’ out loud, I thought they were talking about a car – the Hyundai Genesis, I believe.
Could not have been, you say? Could have been, I say, as in: the Genesis behind the Accord rolled into the median.
Or the Genesis behind is more stylish than the Altima behind.
I promised these once a week or so, but there are so many I either run out of time or can’t remember them.
Just taught myself how to pull over and write a memo on my new smart phone, a recent and horrible accident report having been the genesis behind my thinking it’s best to pull over when writing yourself a memo.
On your smart phone..